By The Weekly Edge desk · · Updated
ANJ and advertising standards body ARPP have renewed their collaboration agreement in France, PressGiochi reported. The renewal extends an agreement signed in 2023.
The renewal extends cooperation between ANJ and ARPP on gambling advertising in France.
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Suppliers of gambling-like games involving monetisable digital objects now fall within the ANJ–ARPP advertising oversight partnership’s expanded scope.
Licensed operators must submit advertisements for review six months in advance under ANJ’s stricter requirements.
The findings could influence which sports betting markets operators may offer in France.
France’s online sports betting stakes grew 12.0%, giving operators and investors a measure of market growth.
The ANJ identifies live betting and participation by players showing excessive gambling behaviour as concerns amid market growth.
ANJ’s expanded advertising cooperation will cover games involving monetisable digital objects.