By The Weekly Edge desk ·
BNLData reported that betting firms spent R$422m on advertising while facing proposed São Paulo restrictions. A municipal law could exclude the sector from public advertising spaces.
The proposed restriction could reduce public-space advertising access for betting operators.
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Same companies, regulators or market.
Offering betting through Stake.com after the ban could put Stake's licence at risk of revocation.
Game suppliers face prioritised scrutiny over similarities between loot boxes and online betting.
Virtual overlays and inactive sponsorship terms leave partners facing uncertainty over how betting brands can appear in Brazil.
The games framework and loot-box scrutiny put video games and betting-like mechanics under simultaneous government attention.
The ban’s many amendments and possible delayed court decision leave its prospects uncertain for operators and suppliers.