Denmark proposes tighter gambling advertising rules and affiliate payment limits
By The Weekly Edge desk ·
Summary
Denmark’s government reintroduced a bill in parliament on 7 October 2026, reported by CasinoNieuws.nl, after an earlier proposal lapsed following an election. The proposal would restrict gambling adverts during broadcasts from ten minutes before a live sporting event until ten minutes after it ends, ban live odds at event venues, and prohibit payments to affiliates based on player turnover, profits or losses. Advertising rules and the ban on turnover-based affiliate commissions are planned to take effect on 1 July 2027, subject to parliamentary approval.
Why it matters
The proposal could require operators and affiliates to change advertising practices and turnover-based commission agreements in Denmark.