By The Weekly Edge desk ·
Google announced a change to its gambling and games advertising policy, PressGiochi reported. New operator certification rules take effect on 26 August 2026 for advertisers promoting gambling and betting.
Gambling advertisers face revised certification requirements from the stated effective date.
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The unsuccessful challenge leaves Google facing the advertising penalty.
The reported licence expansion could add sports betting to Hard Rock Casino’s Dutch offering once launch preparations are complete.
The guidance sets compliance and certification conditions for prediction market operators seeking to advertise through Google.
Certified online gambling operators gain access to YouTube homepage advertising through its Masthead format from 21 October 2026.
Operators gain potential access to another advertising placement, but eligibility depends on registration, certification and geographical coverage.
Certified gambling operators gain access to advertising at the top of YouTube’s homepage from 21 October 2026.