By The Weekly Edge desk ·
PressGiochi reported that approved programmatic buyers can promote online gambling in additional countries without certifying every end advertiser with Google. Italy is excluded, and the change does not alter Italian advertising restrictions.
The change simplifies certification for eligible programmatic buyers in permitted markets.
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The unsuccessful challenge leaves Google facing the advertising penalty.
The reported licence expansion could add sports betting to Hard Rock Casino’s Dutch offering once launch preparations are complete.
The guidance sets compliance and certification conditions for prediction market operators seeking to advertise through Google.
Certified online gambling operators gain access to YouTube homepage advertising through its Masthead format from 21 October 2026.
Operators gain potential access to another advertising placement, but eligibility depends on registration, certification and geographical coverage.
Certified gambling operators gain access to advertising at the top of YouTube’s homepage from 21 October 2026.