By The Weekly Edge desk ·
The NFL has announced commercial agreements with DraftKings, FanDuel and Fanatics Betting and Gaming for the 2026 season, iGaming Brazil reported. The agreements give the three operators additional rights.
DraftKings, FanDuel and Fanatics Betting and Gaming gain additional NFL rights through commercial agreements for the 2026 season.
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The agreements give three sportsbook operators NFL marketing rights and official data access while requiring cooperation on betting integrity and responsible gambling.
Fanatics gains official NFL sportsbook partner status, filling a category vacant since the league’s previous agreements expired.
The NFL renewed multi-year DraftKings and FanDuel partnerships and appointed Fanatics Betting and Gaming as an official betting partner.
Fanatics’ potential $1bn advertising spend would support its effort to challenge DraftKings and FanDuel in US sports betting.
Fanatics plans to increase marketing spending from $350m to $800m, potentially $1bn, to narrow the gap with DraftKings and FanDuel.
The forecast and sports share indicate the scale of a growing market in which established US bookmakers are seeking a larger presence.