Online gambling campaign rules cap paid digital spending at 35%
By The Weekly Edge desk ·
Summary
Online gambling concessionaires will have to prioritise television, radio and print in responsible gambling campaigns, Agimeg reported, citing a programme document. Paid social media and other sponsored digital channels will face a cap of 35% of each campaign’s budget.
Why it matters
Online concessionaires must prioritise television, radio and print while limiting sponsored digital channels to 35% of campaign budgets.