By The Weekly Edge desk ·
Paf has agreed a pilot with Meta aimed at unlicensed gambling operators in Switzerland, European Gaming reported on 7 October. The report identifies Paf as a gaming company from the Åland Islands.
Paf’s pilot with Meta targets unlicensed gambling operators in Switzerland.
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The planned pilot aims to help Meta identify unauthorised gambling advertisers through licensing documents and website addresses supplied by Paf.
The pilot could help Paf and the Swiss regulator identify unlicensed gambling operators and affiliates reaching players through Facebook.
Unlicensed operators face an initiative targeting their advertising in Switzerland, with expansion to additional markets envisaged.
The case raises VNLOK's concerns about Meta and illegal gambling at a European level.
The reported licence expansion could add sports betting to Hard Rock Casino’s Dutch offering once launch preparations are complete.
Operators gain potential access to another advertising placement, but eligibility depends on registration, certification and geographical coverage.