The Weekly Edge
Join free
Menu

Feed / Deals & M&A

SEGG shifts Lottery.com to affiliate-only model

By The Weekly Edge desk ·

Summary

iGaming Today reported that SEGG Media approved a plan to make Lottery.com a global master affiliate platform. North American and Latin American markets will be the first focus while operator agreements are finalised.

Why it matters

The restructuring shifts Lottery.com away from direct operations towards affiliate distribution.

Read the original at iGaming Today

EntitySEGG Media
TypeCompany
Entries2
Main marketsUK
Deals & M&A2
Latest29 Jul 2026
Entity mapSEGG MediaLottery.com
Entities and relations reported in this entry and our coverage.

Request a correction / right of reply

Connected stories

Linked through shared companies, regulators and people, or one step further through the graph.

ShareLinkedInX