Spelinspektionen reports evolving advertising tactics at illegal gambling operators
By The Weekly Edge desk ·
Summary
iGaming Today reported that Spelinspektionen found illegal gambling operators using influencers, search engines and sponsored articles to reach Swedish consumers. Its report also identified AI-generated celebrity endorsements promoting casinos outside Sweden’s licensing system.
Why it matters
The findings identify advertising channels used to promote unlicensed casinos to Swedish consumers.