By The Weekly Edge desk ·
888AFRICA has partnered with Axom Gaming to expand its marketing capabilities, SBC News reported. Axom has deployed technology for decision-making within customer relationship management, integrating it into 888AFRICA’s systems.
Axom’s technology expands 888AFRICA’s marketing capabilities through customer relationship management decision-making integrated into its systems.
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GiG’s CFO expects the 888Africa acquisition to support its B2B pipeline, while analysts flag potential B2B headwinds.
GiG’s proposed majority acquisition of 888Africa still requires final approvals and a signed share purchase agreement.
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