GiG completes €16.4m deal for 80% ownership of 888AFRICA
The acquisition brings 888AFRICA into GiG and commits the buyer to €10.3m in further payments over 10 months.
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Activity summary: 888AFRICA appears in 5 entries across 0 markets. By desk: Deals & M&A 4, Funding 1. Computed from our records only.
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The acquisition brings 888AFRICA into GiG and commits the buyer to €10.3m in further payments over 10 months.
GiG’s CFO expects the 888Africa acquisition to support its B2B pipeline, while analysts flag potential B2B headwinds.
GiG’s proposed majority acquisition of 888Africa still requires final approvals and a signed share purchase agreement.
GiG’s proposed €8.5m fundraising would finance an acquisition returning it to B2C gambling after its 2023 B2B shift.
Axom’s technology expands 888AFRICA’s marketing capabilities through customer relationship management decision-making integrated into its systems.