By The Weekly Edge desk ·
iGaming Business reported that Genius Sports entered prediction markets through agreements with Polymarket and Kalshi. The move follows similar multi-year partnerships announced by Sportradar.
The agreements add two prediction-market partners for Genius Sports.
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Kalshi’s sponsorships expand MLB prediction market partnerships, with four new partners playing in states that prohibit sports betting.
The partnerships give the tribes customer-facing apps while Kalshi operates the underlying exchange and settles transactions.
Four additional tribal agreements give tribes app ownership and customer management while Kalshi supplies exchange services.
Clients gain a new supplier identity, Evenbeter, while poker remains central and Swedish and Danish licences support regulated market plans.
The agreements give Kalshi advertising exposure and fan engagement opportunities across five MLB teams.
JPMorgan’s estimate gives investors potential additional EBITDA from Genius Sports’ agreements with Kalshi and Polymarket.