By The Weekly Edge desk ·
SBC Americas reported that Genius Sports agreed separate partnerships with Kalshi and Polymarket. Chief executive Mark Locke said the deals demonstrate the role of official data in the company’s prediction-market strategy.
The agreements establish Genius Sports relationships with both prediction-market operators.
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Linked through shared companies, regulators and people, or one step further through the graph.
Kalshi’s sponsorships expand MLB prediction market partnerships, with four new partners playing in states that prohibit sports betting.
The partnerships give the tribes customer-facing apps while Kalshi operates the underlying exchange and settles transactions.
Four additional tribal agreements give tribes app ownership and customer management while Kalshi supplies exchange services.
The agreements give Kalshi advertising exposure and fan engagement opportunities across five MLB teams.
JPMorgan’s estimate gives investors potential additional EBITDA from Genius Sports’ agreements with Kalshi and Polymarket.
Genius links its Legend acquisition to customer-acquisition and data opportunities in prediction markets.