Is AI Secretly Controlling Your Sports Betting App? State Regulators Want Answers
By The Weekly Edge desk ·
Summary
The Massachusetts Gaming Commission has written to its licensed online sportsbooks asking how they use artificial intelligence and machine learning, including in marketing, promotions, responsible gaming and VIP programmes. The request is voluntary and responses will be kept confidential and used to shape future policy. It follows a New York Times report that DraftKings used models to target bettors likely to lose heavily, which also led to a proposed federal class action.
Why it matters
The MGC’s voluntary, confidential inquiry will help shape future policy on sportsbooks’ use of AI in marketing and responsible gaming.