By The Weekly Edge desk ·
iGaming Business reported that new New Zealand guidance prohibits gambling advertising claims based on luck, fate or rituals. The rules also bar appeals to minors and personal endorsements in online gaming advertisements.
Online gambling advertisers face restrictions on endorsements, superstition claims and material appealing to minors.
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Online casino operators would contribute 4% of adjusted gross gaming revenue to community funding under New Zealand’s proposal.
The policy would direct part of offshore online casino duty to community grants.
Entain warned that an advertising battle in New Zealand’s regulated online gaming market could provoke a regulatory response.
Advertisers must avoid the prohibited themes and endorsement practices.
Licensed online casinos face limits on endorsements and advertising content that appeals to minors.