Polymarket attracts more US branded searches as Kalshi leads trading activity
By The Weekly Edge desk ·
Summary
Polymarket draws more branded search interest in US prediction markets, Gambling Insider reported, citing Blask data. Kalshi leads trading volume and is narrowing the search gap.
Why it matters
Operators face differing competitive positions: Polymarket leads branded searches, while Kalshi leads trading volume and narrows the search gap.