By The Weekly Edge desk ·
Polymarket enlisted LeBron James and Derek Jeter for a campaign promoting its new Squads feature, Casino.org News reported. The prediction market platform is using partnerships with sports and entertainment figures to increase its US market share.
Polymarket is using LeBron James and Derek Jeter to promote Squads as it seeks greater US market share.
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The deal links a high-profile athlete to Polymarket’s football advertising, giving operators and suppliers a reported benchmark for sports promotion.
JPMorgan’s estimate gives investors potential additional EBITDA from Genius Sports’ agreements with Kalshi and Polymarket.
Polymarket’s campaign preview with LeBron James leaves the partnership’s terms and promoted product unspecified.
Clients gain a new supplier identity, Evenbeter, while poker remains central and Swedish and Danish licences support regulated market plans.
The expansion gives Polymarket access to data, live streaming and integrity services across a broader range of sports competitions.
The appeal concerns whether Polymarket’s prediction markets fall under Dutch gambling rules.