By The Weekly Edge desk ·
NEXT.io reported that GiG is close to an agreement with evoke EVOK · GBp 42.00 2026-10-16 Data to acquire 888Africa. The platform supplier is considering a return to consumer sports betting after selling its earlier brand portfolio.
A completed deal would return GiG to consumer-facing sports betting.
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GiG’s CFO expects the 888Africa acquisition to support its B2B pipeline, while analysts flag potential B2B headwinds.
Axom’s technology expands 888AFRICA’s marketing capabilities through customer relationship management decision-making integrated into its systems.
GiG’s proposed 80% acquisition requires further approvals and definitive agreements, with founders retaining shares and management involvement.
GiG’s proposed majority acquisition of 888Africa still requires final approvals and a signed share purchase agreement.
The acquisition brings 888AFRICA into GiG and commits the buyer to €10.3m in further payments over 10 months.
The agreement expands Gaming Corps’ distribution to operators across 40 regulated markets through Playtech Open Platform.